A Study of 597 Logos Shows Which Kind Is Most Effective
Great logos help sell products. But what kind of logo is right for your brand? Researchers analyzed 597 companies to answer this question. They discovered descriptive logos (those that include visual design elements that communicate the type of product) more favorably affect consumers’ brand perceptions than nondescriptive ones (logos that are not indicative of the type of product). They also found that descriptive logos are more likely to improve brand performance — unless consumers associate your product with sad or unpleasant things, in which case a nondescriptive logo is probably better.
A Study of 597 Logos Shows Which Kind Is Most Effective, PDF, Brand
25 Free Online Quiz Makers (2024 Updated) - Create your own interactive quiz now
A Study of 597 Logos Shows Which Kind Is Most Effective
A Study of 597 Logos Shows Which Kind Is Most Effective
A Study of 597 Logos Shows Which Kind Is Most Effective
Instagram stats 2023: Insights to enhance your marketing strategy in 2023
Branding Beyond Borders: Elevate Global Presence Impactful Logo
Revisiting Branding and Rebranding: Implications in Marketing and Design
Eva Braiman on LinkedIn: A Study of 597 Logos Shows Which Kind Is
Porsche Newsroom – The Media Portal by Porsche - Porsche Newsroom
How to write blogs to communicate your research findings – CREDS
Descriptive vs non-descriptive logos: Which works best?
Creapix - Blog
