Earlier this week, BMW celebrated the grand opening of a new dealership on Avenue George-V, in Paris.The new location is a bit different than a traditional dealership in many ways, and marks a new direction for the brand.The store was designed by an architect named Eric Carlson, who is famous for his designs of flagship luxury retail stores around the world.BMW hopes to reach out to shoppers in their own environments, and this new BMW Store is just one element of the brands “Future Retail” strategy.The strategy also aims to increase contact with customers and prospective buyers, and enhance the retail experience, all while providing traditional BMW service.“We will now build upon our strengths and implement a comprehensive programme named Future Retail,” said Ian Robertson, part of BMW sales and marketing.
The BMW – Rotterdam, Netherlands - Atlas Obscura
For Carmakers, Auto Shows Are No Longer Can't-Miss Events - The New York Times
Naomi Campbell Will Customize a BMW XM Super-SUV
China's HiPhi challenges EVs from Audi, BMW and Mercedes
BMW Reveals New 3 Series: 382hp Auto-Only M340i Tops Lineup (For Now) – GTPlanet
MINI
Lifestyle
BMW store- Paris editorial photo. Image of sedan, high - 53056951
2019 BMW 330 Specs, Price, MPG & Reviews
Mindseye Lighting Design Creates Turnkey Solution for BMW Brand Store in Paris
Long fallen quiet, BMW's original Munich factory still houses legends - Hagerty Media