The leaky bucket theory is more of an analogy than a theory. It is used because it is a nice and simple way of understanding the concept of customer relationship management and how to increase…
Pulse 2021 Slides: Net Dollar Retention (NDR) Benchmarks and
Leaky bucket diagram, Marketing Diagrams
Customer lifetime value: The Value of Customer Loyalty
How modern GTM teams keep customer LTV growing and growing
Leaky Bucket Theory - Great Ideas for Teaching Marketing
MoT: The Value of Customer Success and Its Contribution to
Customer Service Feedback Survey for Effective CSAT Measurement
4 Tips To Increase Customer Lifetime Value Up To 40%
Retention Marketing: Your Key to Lower Customer Acquisition Cost
Maintenance: The Leaky Bucket - measureQuick
Lexer Blog
Leaky Bucket Theory (Source: Egan, 2011)
Increase Customer Lifetime Value for eCommerce Stores - 13 Tried
Customer Lifetime Value Part 1: Estimating Customer Retention