What Makes Flo From Progressive Effective? Lessons For Using Humor

The article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.

How to Get Started in Commercials, According to Flo

Progressive Ads Flo: Boosting Engagement and Conversions

Progressive insurance – Artofit

Flo's Progressive Evolution

10 years of Flo, Progressive's accidental advertising icon

Susan Gooding - 9Rooftops Marketing

Afraid of becoming your parents? Dr. Rick comes to the rescue, smartly satirizing a generational divide

Ron Hall - Client Strategy Director - Preston Spire

Flo, Jamie, & Insurance Superstore Commercials

Self Portrait National Galleries Of Scotland, 55% OFF

Progressive CMO Explains the Authenticity of Flo

Self Portrait National Galleries Of Scotland, 55% OFF

Meet Mike Sullivan, the Ad Man Behind Progressive's Dr. Rick

Bruce Kofi - Director, Web Properties and Operations - Pile and Company