Will Smith's 'ethical' water brand lands in UK but he won't be brandished on its advertising

Will Smith’s ‘ethical’ brand Just Water has launched in the UK after inking a tie-up with Boots and Whole Foods. The chief executive tells The Drum why the firm is confident its offering will take off and why marketing won’t be focused on the celebrity-status of its founders.

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Will Smith's 'ethical' water brand lands in UK but he won't be brandished on its advertising

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