Timing, Marketing Made the Pet Rock Roll - Inventors Digest

Inexplicable 1970s sensation turned struggling copywriter into a millionaire. What contributed to the Pet Rock's popularity?

Gary Dahl (1936-2015), An Advertising Executive Who Invented The Pet Rock

Pet Rock inventor Gary Dahl dies at 78. He put a rock in a box and sold millions. - The Washington Post

Hard Sell: A History Of The Pet Rock Mental Floss, 51% OFF

Pet Rocks, The Ultimate Marketing Phenomenon - Alon Feder, Key Advertising

The Pet Rock Captured a Moment and Made Its Creator a Millionaire - ABC News

The Original Pet Rock

This Place in Yakima sells Deep Fried Sushi Rolls, and They're Amazing

Inventor of Pet Rock Dies at 78

The Best Gifts For Dog Lovers 2023 - Forbes Vetted

The Original Pet Rock